Copywriting Principles by DCI | Nov 23, 2020 | Uncategorized Current Status Not Enrolled Price Free Get Started Login to Enroll Course Content Introduction What Is Copywriting? The Formula Copywriting Formula The Big Idea Identify The Person Identify The Problem What Are The Consequences? Solution Hint What’s The Transformation? Why Should I Believe You? What Exactly Do They Get? Call To Action The Risk Reversal The Principles What Objections Do They Have? Pace & Lead Remove The Fault So What? Make Them Curious The Headline What Are People Really Buying? Getting Really Good At Copywriting