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Brand Positioning

by DCI | Nov 20, 2020 | Uncategorized

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Price
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Course Content

Introduction
Start Here – What Is Positioning?
Known For What?
Your Market
What Are They Paying For?
Non-Customers
Research
Watch Customers In Action
Look At Other Industries
What Are The Trends?
The Competition’s Positioning
Differentiating
What’s Different About You?
Change The Focus
Current Problem, New Solution
Transfer Skills To New Markets
Your Wording
Emotional Appeal
The Execution Advantage
The Final Step
Can’t Figure It Out Yet?

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Course Content

Introduction
Start Here – What Is Positioning?
Known For What?
Your Market
What Are They Paying For?
Non-Customers
Research
Watch Customers In Action
Look At Other Industries
What Are The Trends?
The Competition’s Positioning
Differentiating
What’s Different About You?
Change The Focus
Current Problem, New Solution
Transfer Skills To New Markets
Your Wording
Emotional Appeal
The Execution Advantage
The Final Step
Can’t Figure It Out Yet?
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